WE CREATED AN INNOVATION LAB & IDEA INCUBATOR THAT GAVE ABSOLUT PERMISSION TO EXPERIMENT ACROSS THE BUSINESS
IMMERSION
We worked as an extension of the core Absolut team
Setting up an incubator called Absolut Labs allowed the large organisation to behave like a start-up.
INSIGHT
We spotted an opportunity to drive brand value already
in their business
Absolut spent a huge amount on artist and gig support but the brand value was limited to those in attendance.
IDEAS & INNOVATION
Amplification of Bob Moses & Deadmau5 gigs
We combined live-action, motion capture and the latest gaming tech to create an interactive experience enabled by VR headsets with Forever Beta.
IMPLEMENTATION
We created scarcity value through limited VR headsets
Our limited run of VR headsets drove hype around the gig, ensuring that the Absolut branded concert reached a far wider audience than just the people in the room.
LAUNCHING A NEW INNOVATION LAB TO HELP CREATE PERMISSIONS TO EXPERIMENT
Working with Absolut we created a whole new arm to their business.
We created Absolut Labs, a tech hub set up to beta test new ideas that elevate people’s nightlife experiences. From the world’s first live streamed 360 degree gig, to creating a mobile game with deadmau5, we’ve helped deepen people’s connections with the brand.
