WE CREATED AN INNOVATION LAB & IDEA INCUBATOR THAT GAVE ABSOLUT PERMISSION TO EXPERIMENT ACROSS THE BUSINESS
LAUNCHING A NEW INNOVATION LAB TO HELP CREATE PERMISSIONS TO EXPERIMENT
Working with Absolut we created a whole new arm to their business.
We created Absolut Labs, a tech hub set up to beta test new ideas that elevate people’s nightlife experiences. From the world’s first live streamed 360 degree gig, to creating a mobile game with deadmau5, we’ve helped deepen people’s connections with the brand.