HOW DO WE STRENGTHEN OUR RELATIONSHIPS WITH OUR COLLEAGUES AND HELP THEM BECOME A FORCE FOR GOOD
HELPING REDUCE COLLEAGUE TURNOVER AND HELPING IMPROVE BRAND AND PRODUCT ADVOCACY ACROSS 70,OOO COLLEAGUES
It’s clearly recognised within Co-op that colleagues are of vital importance - they are our heroes.
More than this they’re vital to our business success so it’s key that we involve and improve our colleague advocacy as we can lag behind the competition. Improvements in this area will not only improve business performance but the working lives of our colleagues and allow us to come good on our promise of being Co-op.