TRANSFORMING THE UNITED KINGDOM WITH A NEW PROPOSITION TO INSPIRE A NATION
LAUNCHING A NEW DIGITAL PROPOSITION, ENABLING BUSINESS OWNERS TO REALISE THEIR DIGITAL POTENTIAL
Working directly with senior leaders within the Google Economic Impact team and Creative Labs we were engaged to help develop a leading strategy and a value proposition that clearly shows and helps educate business owners about realising their digital potential. Our vision became “Show that digital [and Google] gives businesses and communities in UK access to new opportunities that drive economic growth”
IMMERSION
We worked with the Google economic impact team & Creative Labs
And helped identify a key, untapped growth opportunity.
INSIGHT
We inspired creative development through a powerful human truth
We found a powerful human insight put forward by Carol Dweck, a Professor in Psychology at Stanford - the power of ‘Yet’.
IDEAS & INNOVATION
We developed
a new game changing proposition
Digital garage - Free digital skills training for people and businesses.
IMPLEMENTATION
We developed an integrated brand world
Created and delivered an integrated brand world that stretched from comms to the physical spaces themselves.
