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TRANSFORMING THE UNITED KINGDOM WITH A NEW PROPOSITION TO INSPIRE A NATION

LAUNCHING A NEW DIGITAL PROPOSITION, ENABLING BUSINESS OWNERS TO REALISE THEIR DIGITAL POTENTIAL

Working directly with senior leaders within the Google Economic Impact team and Creative Labs we were engaged to help develop a leading strategy and a value proposition that clearly shows and helps educate business owners about realising their digital potential. Our vision became “Show that digital [and Google] gives businesses and communities in UK access to new opportunities that drive economic growth”

IMMERSION

We worked with the Google economic impact team & Creative Labs

And helped identify a key, untapped growth opportunity.

INSIGHT

We inspired creative development through a powerful human truth

We found a powerful human insight put forward by Carol Dweck, a Professor in Psychology at Stanford - the power of ‘Yet’.

IDEAS & INNOVATION

We developed
a new game changing proposition

Digital garage - Free digital skills training for people and businesses.

IMPLEMENTATION

We developed an integrated brand world

Created and delivered an integrated brand world that stretched from comms to the physical spaces themselves.

RESULTS

GOOGLE'S BRAND REPUTATION 'GOOGLE CONTRIBUTES TO THE UK ECONOMY AND COMMUNITIES'

GENERATED
50 MILLION IN
MEDIA COVERAGE

 

THE WORK HAS BEEN LAUNCHED
IN
USA + EUROPE