USING THE POWER OF SOCIAL DATA TO SUPPORT A POSITIVE NATIONAL ELECTION CAMPAIGN. AND WIN.

TO SUPPORT A NATIONAL POLITICAL PARTY IN THEIR DRIVE FOR RE-ELECTION WE DEVELOPED A BESPOKE INSIGHT PROCESS TO COLLATE SOCIAL DATA AND HELP EVOLVE POLICIES OF POSITIVE CHANGE FOR GOOD

When approached to lead the governing party’s re-election campaign, we immediately set about developing a bespoke approach; one that would allow us to uncover new insights about disenfranchised voting demographics whilst also tracking our client’s political rivals.

 

We combined geographical search data, insights from social listening and qualitative research of online comments on key social pages to create a unique data set to share with the campaign team.

 

We then benchmarked this data set against key policies and political rivals to form a way to  generate weekly reports and recommendations on key messages and policies to upweight.

PROBLEM

Young people

Were growing increasingly disenfranchised with politicians. Not only did they associate them with corruption and cronyism but they hated the negative and personal campaigns they ran.

OPPORTUNITY

Being Disenfranchised

Meant they didn’t feel personally aligned to any of the parties, which crucially meant they were broadly undecided and their vote was up for grabs.

SOLUTION

We identified & advised policies

Which were tracking well with younger audiences and instructed the campaign team to upweight these in key digital channels

BEYOND THE BRIEF

In the final week

To the election we created a series of short digital films, optimised for social channels, to hammer the policies home. We also gave instructions on which audiences to target which films too.

RESULTS

LANDSLIDE ELECTION VICTORY WINNING A 60% SHARE OF PARLIAMENTARY SEATS

ON AVERAGE OUR DIRECTION LED TO A FOUR POINT LEAD ON POSITIVE SENTIMENT ACROSS KEY POLICIES COMPARED TO RIVALS

For all New Business contact: patrickf@betagood.com   |   Get in touch: hello@betagood.com

25 Holywell Row, London. EC2A 4XE   |   ©2020 Beta Good Ltd · All rights reserved · Privacy Policy · Terms of Use

Our site uses cookies. By continuing to use our site you are agreeing to our Cookies Policy

  • Grey Twitter Icon
  • LinkedIn
  • Grey Instagram Icon