28 ENGLAND TEAMS
UNDER 1 CLOUD
SUPERCHARGING THE DIGITAL TRANSFORMATION OF THE WORLD'S OLDEST FOOTBALL ASSOCIATION
When Google Cloud became the official Cloud Technology Partner to The FA in 2019 this was a huge step in The FA’s ambition to digitally transform the way they worked across all 28 of the England Teams. From the state of the art Player Profile System to the front office’s calendar notifications and Google Cloud sits at the heart of all of this.
We launched the partnership following an initial sprint and from then we spent the year building out the campaign from white papers, to a box fitting at Wembley stadium. All culminating in a final film featuring a few of the biggest names in English Football coordinating over G Suite to demonstrate the product capabilities.