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28 ENGLAND TEAMS
UNDER 1 CLOUD

SUPERCHARGING THE DIGITAL TRANSFORMATION OF THE WORLD'S OLDEST FOOTBALL ASSOCIATION

When Google Cloud became the official Cloud Technology Partner to The FA in 2019 this was a huge step in The FA’s ambition to digitally transform the way they worked across all 28 of the England Teams. From the state of the art Player Profile System to the front office’s calendar notifications and Google Cloud sits at the heart of all of this.

 

We launched the partnership following an initial sprint and from then we spent the year building out the campaign from white papers, to a box fitting at Wembley stadium. All culminating in a final film featuring a few of the biggest names in English Football coordinating over G Suite to demonstrate the product capabilities.

SPRINTING TO
KICK-OFF

From briefing to Launch in weeks

On receiving the brief we took an initial sprint to launch the partnership in stadium comm’s for an upcoming Lionesses International game and online channels with a lunch film in a matter of weeks.

IMMERSION

We interviewed key members of The FA to understand their ambition and Google’s role in it

With the Launch communicated we took a deep dive to understand the role Google Cloud had to play in helping The FA achieve its goals to make football more accessible and ultimately to win on the pitch.

DIGITAL & PHYSICAL

Through the line development that showed Google Cloud as the beating digital heart of English football

Following interviews we developed creative across digital touchpoints but also the physical as we designed the Google Cloud Lounge at Wembley; a multi-functional space  equally suited for executive meetings, workshops or a place for hardworking engineers to enjoy gigs and matches.

IMPLEMENTATION

From video to white papers we rolled out a series of communications for B2C and B2B channels over the year

We rolled out content across all of Google’s channels helping develop micro-sites and white papers for Google Cloud Sales teams to approach prospective clients. We also used LinkedIn to target key decision makers of potential enterprise clients.