BRINGING TO LIFE THE STORY OF OCEANTEE AND SHOWING HOW A SMALL CHANGE CAN HAVE A BIG IMPACT
OCTOBER 2020 SAW US LAUNCH THE FIRST SET OF BRAND COMMS FOR OCEANTEE - THE SUSTAINABLE GOLD BRAND LOOKING TO CHANGE THE GOLF INDUSTRY FOR THE BETTER.
The hero piece is a brand film that tells the story of OCEANTEE. It centres around the thought that a small change - something as small as swapping a plastic tee for a sustainable bamboo tee - can actually have a massive impact. To complement this, we also created a suite of key visuals to help promote the latest range of sustainable products, including the brand’s new clothing lines.
IMMERSION
Understanding the bigger mission
This wasn’t about selling OCEANTEE products, it was about inspiring positive change in the whole golf industry
INSIGHT
Positivity over criticism
Rather than make people feel bad for their current choices and actions, we wanted a simple, positive message of how they can change for the better
IDEAS & INNOVATION
A small change can have a big impact
The hero film centres around the thought that a small change - something as small as swapping a plastic tee for a sustainable bamboo tee - can actually have a massive impact for the planet
IMPLEMENTATION
A fresh and distinctive visual world
In the same way that OCEANTEE isn’t like other golf brands, we developed comms that felt fresh and different for the category too
THE RESPONSE
THE BRAND FILM HAS RECEIVED SUPPORT FROM OCEANTEE'S PARTNERS INCLUDING SKY SPORTS, THE EUROPEAN TOUR, ISM, THE GEO FOUNDATION AND THE MARINE CONSERVATION SOCIETY.
Ed, Managing Director and Founder of OCEANTEE said,
“The OCEANTEE brand has evolved quite significantly this year and we wanted to find a way to communicate this visually.
Beta Good were the perfect agency for this because they understood that whilst we are essentially a manufacturer, products are not the driver for the brand; sustainability is.
We want to use our voice to show consumers and the wider golf industry that small changes can have a huge impact and this is reflected really well in the narrative of the brand film. It was also important for our brand voice to remain light-hearted and fun which can be tricky, but I am delighted with the outcome.”